Risk

Marketing is often not (enough) taken into account when assessing risk.

How about: 

  • rights and other legal issues? 
  • dependence on suppliers? 
  • data issues and privacy? 
  • reputation risk and brand safety?

CFO telco:

“The experts of MiM reviewed our contracts with our marketing suppliers. They found that in some of our contracts the property of the data was not arranged well. In others the IP of creative materials was not covered. Not only did MiM renegotiate the financial terms and saved more than 20%, but they also created terms which provide us lower risks.”