Doing things in the most economical way. The input-to-output ratios.
CFO travel organisation:
“In reality I never knew if our marketing costs were benchmarked. Not only as we speak about SOV, media audit pools, but also sur commissions and kickbacks. After the analysis MiM negotiated better terms with our marketing suppliers and educated our procurement department in these issues.”
“MiM recreated the process of our flyers. Now it is faster and more agile. It takes less money and FTEs than before.”