Efficacy

Or effectiveness. Getting the best results out of your marketing investment.

Are there KPIs such as CAC, SQLs to measure the ROI of your marketing investment? And on which organisational level?
How are these KPIs created?
How do you monitor these?
How is the budget formed and spent?

CFO FMCG company:

“To be frank, the way the marketing budget was spent, was somewhat of a mystery to me. I did not actually know what the ROI was and which underlying performance indicators had to be monitored to steer the actual marketing spend such as TOM, CAC, SQLs etcetera. With the help of MiM we now have all these data in a comprehensive dashboard, which gives us a better insight into the ROI of our marketing investments.”