Or effectiveness. Getting the best results out of your marketing investment.
CFO FMCG company:
“To be frank, the way the marketing budget was spent, was somewhat of a mystery to me. I did not actually know what the ROI was and which underlying performance indicators had to be monitored to steer the actual marketing spend such as TOM, CAC, SQLs etcetera. With the help of MiM we now have all these data in a comprehensive dashboard, which gives us a better insight into the ROI of our marketing investments.”