Brand safety

Since a high percentage of ads is not traceable, due to lack of transparency of the (digital) media supply chain, brand safety becomes a more crucial business aspect. Mitigate potential damage to your brand, its long-term value and your company’s overall reputation.

  • Is there a brand safety policy? 
  • Are there whitelists and blacklists? 
  • Is there a monitoring system of the ad placements?

CFO domestic appliances:

“We did not know whether our brand was always secure. I personally never realised that our marketeers were unable to know exactly when and where our digital ads were served, simply because of the way the digital media planning and ordering process works. Although they used some blacklists, there was no monitoring system for these ad placements. MiM made us aware of this gap and helped us in building such a system.”